Laura’s process is deeply routed in pragmatic research – focusing less on what current market trends are than on why those trends exist. Under her trademarked process Climatology[Symbol], Laura meticulously assembles all the traces of the collective popular consciousness within which a given product must live, paying particular attention to social climate and purchasing motivations, to create a thesis statement that addresses the needs, environment, and unfulfilled desires of the target market. From the chaos and white noise that surrounds the product, Laura hones in on its essence to find and leverage the heart of its appeal.
In 2011, Laura founded Project Color Corps™, a nonprofit organization dedicated to painting urban neighborhoods with color and pattern that impart positive messages of optimism and hope.
Laura was honored as the IIDA Northern California Chapter recipient of the 2014 Leadership Award of Excellence. As a result of her expertise, Laura speaks both nationally and internationally on design and the creative process, and was an expert design blogger for Fast Company.
*RISE ticket purchase includes admission to REVEAL: a product expo (also at the Spokane Convention Center on October 1st). Laura Guido-Clark will be in the IIDA REVEAL booth to talk to attendees for an hour immediately following RISE.
About Laura Guido-Clark
Laura Guido-Clark is an expert in the skin of consumer
products – their color, materials, and finish. Laura h
as spent
her life studying the always new and surprising ways tha
t human beings react to the look and feel of any given
product. As a result, her insights and honed process ha
ve defined her role as an
experience consultant
to help her
clients connect with their consumers in a meaningful way.
Throughout her twenty-plus year career, Laura has analyz
ed the conscious and unconscious influences that drive
buying decisions. Her ability to translate those influence
s into prescient forecasting and concrete applications of
color
and finish has helped companies such as Herman Miller, H
P, Samsung and Toyota design products that resonate
with consumers and succeed in competitive markets. Her text
ile and pattern design include work for HBF, Pallas,
Carnegie, Ultrafabrics, FLOR and Uncommon. Laura’s exp
ertise ranges from textiles to consumer products such as
automotive, electronics, and major household appliances.
Laura’s process is deeply routed in pragmatic research – fo
cusing less on what current market trends are than on
why those trends exist. Under her trademarked process Clima
tology
, Laura meticulously assembles all the traces of
the collective popular consciousness within which a given pro
duct must live, paying particular attention to social
climate and purchasing motivations, to create a thesis
statement that addresses the needs, environment, and
unfulfilled desires of the target market. From the chao
s and white noise that surrounds the product, Laura h
ones in on
its essence to find and leverage the heart of its appeal.
In 2011, Laura founded Project Color Corps™, a nonpro
fit organization dedicated to painting urban neighbo
rhoods
with color and pattern that impart positive messages of
optimism and hope.
Laura was honored as the IIDA Northern California C
hapter recipient of the 2014 Leadership Award of Excel
lence. As
a result of her expertise, Laura speaks both nationally
and internationally on design and the creative process,
and
was an expert design blogger for Fast Company.
About Laura Guido-Clark
Laura Guido-Clark is an expert in the skin of consumer
products – their color, materials, and finish. Laura h
as spent
her life studying the always new and surprising ways tha
t human beings react to the look and feel of any given
product. As a result, her insights and honed process ha
ve defined her role as an
experience consultant
to help her
clients connect with their consumers in a meaningful way.
Throughout her twenty-plus year career, Laura has analyz
ed the conscious and unconscious influences that drive
buying decisions. Her ability to translate those influence
s into prescient forecasting and concrete applications of
color
and finish has helped companies such as Herman Miller, H
P, Samsung and Toyota design products that resonate
with consumers and succeed in competitive markets. Her text
ile and pattern design include work for HBF, Pallas,
Carnegie, Ultrafabrics, FLOR and Uncommon. Laura’s exp
ertise ranges from textiles to consumer products such as
automotive, electronics, and major household appliances.
Laura’s process is deeply routed in pragmatic research – fo
cusing less on what current market trends are than on
why those trends exist. Under her trademarked process Clima
tology
, Laura meticulously assembles all the traces of
the collective popular consciousness within which a given pro
duct must live, paying particular attention to social
climate and purchasing motivations, to create a thesis
statement that addresses the needs, environment, and
unfulfilled desires of the target market. From the chao
s and white noise that surrounds the product, Laura h
ones in on
its essence to find and leverage the heart of its appeal.
In 2011, Laura founded Project Color Corps™, a nonpro
fit organization dedicated to painting urban neighbo
rhoods
with color and pattern that impart positive messages of
optimism and hope.
Laura was honored as the IIDA Northern California C
hapter recipient of the 2014 Leadership Award of Excel
lence. As
a result of her expertise, Laura speaks both nationally
and internationally on design and the creative process,
and
was an expert design blogger for Fast Company.